While the primary goal of optimising your website images should be to improve user experience and gain SEO points, the benefits go far beyond just that. With this extra space, you can easily expand your website or save money on server storage.

With optimised image file, you can save up to 20% to 25% of storage space on your server. The user’s network and browser can then quickly load your website without exerting too much processing power, which will further improve your website performance. Smaller photo size also translates to your website using less bandwidth. An unoptimised site would take ten hours to create a backup, and an optimised website can take as low as three or four hours for the same process. The next benefit of image optimization is that it lowers your website’s overall size, making it much easier to create backups. Thanks to picture optimization, faster loading speeds will lead to lower bounce rates and better SEO rankings. This is why compressing images is usually the first step in optimising WordPress sites. According to HTTP Archive, for an average website, 21% of the total weight is taken up by image file. The first benefit, as mentioned above, is that your site becomes faster to load. Image compression has many benefits beyond just the website load speed. By optimising your images, all you are doing is decreasing the image’s file size so that it can load faster, improving the web interface.

When you upload large images to your website, it slows down the site’s load speed because now, the web page has to download a larger photo every time your user visits the web page. What Does It Mean to Optimise Images?īefore we proceed, you must understand what it means to optimise your images. Here’s a detailed guide on everything you need to know about image optimization and nine of the best image compression tools you can use.

No, we are not asking you to upload low-resolution images to your website you need to simply compress your images to optimise them. So, what’s the solution for this? There are many ways you can improve your site performance, but one of the most effective ones is optimising your images for the website. If it is slow, Google will start ranking your website lower plus, slow loading speed also increases your website’s bounce rate, which dramatically affects your SEO ranking further. Google has over 200 criteria for SEO ranking for websites, and one of the most important ones is your website speed, i.e., the speed at which your web pages load.

Free image compression software